Manchester United wanted to take the fan experience one step further by providing each fan with a unique personalised snapshot of Manchester United history within their lifetime.
Repurposing existing statistics and historical content, Brandmovers built a program where each user registration generated a custom branded infographic displaying goals, games, and trophy lifts.
The United In History site and each generated user infographic was readily available to share via email and social media channels to facilitate engagement and spread awareness.
Available in 9 different languages, the site accumulated registration from 215 countries around the globe with more than 15% sharing across a variety of global and local social networks from fans, current players, and club legends